Wellness programming means different things to different employers. Effective wellness initiatives can be as simple as bringing bushel baskets of fresh fruit into break rooms to encourage better eating. They can be as extensive as building fitness facilities onsite or paying for obesity treatments.
A driving factor behind the push toward wellness spans employers of all types, sizes and cultures: that is, medical expenses are spilling over the corporate belt buckle. The annual cost of medical services in the United States is rising at seven times the rate of inflation. And the rise in medical costs is one boom pundits expect our economy to sustain.1
This trend makes it increasingly challenging for employers to maintain current levels of insurance coverage. In 2003, medical inflation forced 65% of employers to increase staff members’ share of health costs.
Seventy-nine% of large firms said they will increase workers’ share of health costs in 2004.2 But with lost benefits and increased financial burdens come lost morale and productivity.
Employers are searching for another way. While employers cannot control many of the supply-side elements contributing to rising medical costs—malpractice insurance rates, the nursing shortage—they can help curb demand. That’s why efforts are being redirected from illness to wellness.
The case for Corporate Wellness Programs is supported by an ever growing body of evidence demonstrating the high costs associated with controllable health risks:
• One study reports that obesity raises medical costs by 36% and medication costs by 77%.
• Michigan officials estimate physical inactivity cost the state nearly $8.9 billion in 2002, a cost estimated to be largely borne by employers through insurance premiums and lost productivity.
• The not-for-profit National Committee for Quality Assurance reports that the estimated average cost for postnatal care for women who did not receive prenatal care was $2,341 more than for women who had. And the indirect costs of unhealthful behavior can be just as high.
Data shows that healthier staff members are more productive, spending more time at work and showing increased “presenteeism,” or productivity, while there. Further, healthier staff members use fewer medical services. The five leading causes of death in the United States — heart disease, cancer, stroke, chronic obstructive pulmonary disease and diabetes — are directly linked to unhealthy lifestyles. Clearly, encouraging healthful habits presents an opportunity to improve staff members’ well being, reduce the need for medical services and help control costs.
Offering employee wellness benefits — large or small — represents an intersection between corporate social responsibility and responsibility to stakeholders. Between employee health and corporate health. It’s often the right thing to do for staff members and employers.
Research by Traveler’s Corp. shows a $3.40 return for every dollar invested in Corporate Wellness Programs. For many employers, the choice to offer employee wellness benefits is easy—one where conscience and pragmatism align.
The challenge arises in selecting the initiatives that will deliver the most impact based on trends in your staff members’ health risks and medical claims costs. From large employers to the corner deli, business owners welcome ways to boost productivity, reduce absenteeism and cut costs. Likewise, Corporate Wellness Programs can range from modest to elaborate.
In deciding where to focus a business’s limited resources, looking at costs, benefits and best practices is a good starting point. This section profiles six aspects of wellness and explores their benefits to staff members and employers.