How to Write Corporate Wellness Program Goals and Objectives

Why have Corporate Wellness Program objectives?

Corporate Wellness Program objectives take your company’s priorities for employee health improvement and make them specific and measurable. Well-defined Corporate Wellness Program objectives provide direction for deciding on Procedures and a basis for which to measure progress.

Writing Corporate Wellness Program objectives

Writing Corporate Wellness Program objectives is not complicated or difficult. It does require some thought, about your company’s Corporate Wellness Program vision for a culture of wellness and they should be:

Specific Corporate Wellness Program Goals
Measurable Corporate Wellness Program Goals
Attainable Corporate Wellness Program Goals
Realistic Corporate Wellness Program Goals
Timely Corporate Wellness Program Goals

Specific Corporate Wellness Program Goals: What is the specific outcome your company is looking for? “Reduce tobacco use among employees” is more specific than “Improve the health of employees.” You may wish to write some objectives about specific outcomes (reducing smoking among employees) and other objectives about specific progress (implementing a tobacco-free campus policy or reducing the price of fresh fruit in the cafeteria to 25 cents a piece).

Measurable Corporate Wellness Program Goals: Making your objectives measurable provides a means of evaluating your progress and success. There is an adage: “what gets measured, gets done.” Goals which are measurable can be powerful motivators for your company. “Provide more time for employees to be physically active” is much less measurable than “implement a daily 15-minute walking break into the schedule of all employees.” “Increase the number of employees who want to quit smoking” is less measurable than “increase enrollments in the stop-using tobacco program to 120 employees per year.”

Attainable Corporate Wellness Program Goals: Set objectives that challenge your company to change and that will demonstrate a real commitment to the health of the employees. At the same time, set objectives that are achievable. Goals that are set too far out of reach can be overwhelming and may become a barrier rather than a motivator.

Realistic Corporate Wellness Program Goals: Write objectives that are do-able, given the skills, time, finances and overall strategy of the company. A realistic project may push the skills and knowledge of the people working on it but it shouldn’t break them.

Timely Corporate Wellness Program Goals: When do you hope to achieve the goal? Next week? Next year? Without a timeframe, the goal is still vague and is much less likely to galvanize resources and energy within your company.

“Reduce the percent of employees who use tobacco from 20 percent to 10 percent” is much less of a challenge than “By the end of 2010, reduce the percent of employees who use tobacco from 20 percent to 15 percent”.