Archive for December 31, 2008

Effective Corporate Wellness Program communication

December 31, 2008 / Corporate Wellness / No comments

Corporate Wellness Program communication is important to all aspects of Wellness and preventive medicine and is relevant to:

• Healthcare provider-patient relationships
• An individual’s exposure to, search for, and use of Corporate Wellness Program information
• Effective counseling and patient education for behavior change
• Content of public health messages and community campaigns

Effective health communication should have these attributes:

• Accuracy: content is valid and error-free
• Availability: delivered or placed where the intended audience can access the information
• Balance: content presents benefits and risks of potential actions
• Consistency: content is locally consistent over time and is also consistent with information from other reliable sources
• Evidence-based: content and methods of delivery are based on relevant scientific evidence
• Reach: content gets to or is available to as many employees as possible in the target population
• Reliability: content source is credible; content is kept up-to-date
• Repetition: delivery of/access to the content is continued over time, to reinforce the impact with the audience and to reach new members of the target population
• Timeliness: content is provided when the audience is most receptive to, or in need of, the specific information
• Understandability: reading, language levels, and format are appropriate for the specific audience (i.e., Employees, Family Members, Garrison leadership, etc.)

What the research says about health communication

• Health communication best supports Wellness when multiple communication methods are used to reach specific audiences.
• Effective Wellness and communication initiatives should reflect an audiencecentered perspective, and reflect the preferred formats, contexts, and means of communication for the intended audience.

Material adapted from: U.S. Department of Health and Human Services. Healthy People 2010. 2nd ed. With Understanding and Improving Health and Objectives for Improving Health. 2 vols. Washington, DC: U.S. Government Printing Office, November 2000.

http://www.healthypeople.gov/document/HTML/Volume1/11HealthCom.htm

Category: Wellness Programs / Tags: , ,

Proven Corporate Wellness Program Strategies – Part 2

December 30, 2008 / Corporate Wellness / No comments

Evaluation of successful Corporate Wellness Programs has revealed several key Corporate Wellness Program strategies to increase Corporate Wellness Program effectiveness and impact overall Soldier health.

Strategy #5: Using a small number of targeted priorities maintains Corporate Wellness Program focus.

• Needs assessment data can be used to identify leading health needs and also high risk populations.
• Choosing a handful of specific health needs on which to focus will maximize efficient use of resources.
• Keeping the Corporate Wellness Program focus small will avoid duplication of other ongoing installation Corporate Wellness Programs.

Strategy #6: Use standardized processes whenever possible.

Reduce the amount of variation within your Corporate Wellness Programs by standardizing all the processes needed for Corporate Wellness Program planning and implementation. By way of example:
• Use the same spreadsheet format for data collection so that the columns are in the same order. This way you can compare information more easily.
• Reuse the same forms for enrollment and attendance. Change the heading as needed.
• Look at other Wellness Programming processes (like registration, evaluation, marketing, etc.). What parts of those processes can be standardized?
• The Wellness and Prevention Initiatives website (http://chppmwww. apgea.army.mil/dhpw/Population/HPPiFunction.aspx) has many standardized Corporate Wellness Program resources in a variety of topic areas.

Strategy #7: Corporate Wellness Program delivery methods should be flexible and adapted to population needs.

• Delivery of products and services may depend on: unit needs, training requirements, other scheduling considerations (such as work/duty schedules, school scheduling, etc.), participant preference, and/or availability of staff or space.
• Be flexible: the same produce/service delivery methods may not work for every population.
• Some units may want services provided to them as close as possible to the unit location; other units may prefer as many services as possible bundled together at once (regardless of location).
• Take Wellness and preventive medicine beyond the walls of the business in order to meet leadership and employee needs. Answer the question: “How can we best help leadership and Employees to fulfill their mission?”

Category: Wellness Programs / Tags: ,

Proven Corporate Wellness Program Strategies – Part 1

December 29, 2008 / Corporate Wellness / No comments

Evaluation of successful Corporate Wellness Programs has revealed several key Corporate Wellness Program strategies to increase Corporate Wellness Program effectiveness and impact overall Soldier health.

Strategy #1: Communication with leadership is essential

• Assess leadership priorities.
• Report Corporate Wellness Program outcomes back to leadership in a timely manner.
• Equal investments of support from both the medical and line community will result in enhanced Corporate Wellness Program success.

Strategy #2: Corporate Wellness Program planning must be driven by information.

• Determine specific needs of the target population.
• Focus on the health status of the population as a whole to identify the top health concerns.
• Data should drive decisions regarding which health needs should be addressed first.

Strategy #3: Use electronic information collection and reporting as often as possible.

• Centrally collected information in an electronic format is essential for determining population health needs.
• Electronic reporting is also very valuable when communicating Corporate Wellness Program outcomes to leadership and other stakeholders.
• Flexible reporting capabilities allow information to be presented as information that can support decision-making, in formats that decision-makers prefer.

Strategy #4: Multidisciplinary collaboration enhances employee health and maximizes available resources.

• Collaboration between health disciplines increases effectiveness of Wellness and preventive medicine interventions.
• Don’t forget to look outside the business for collaboration partners.
• Optimized Corporate Wellness Program outcomes can be achieved by coordinating the activities of medical experts, cadre, community agents, and funding sources.
• Bundling services together also provides the additional benefit to units by conserving training and mission time.
Implementing these strategies can improve Corporate Wellness Program effectiveness and optimize available resources.

Category: Wellness Programs / Tags: ,

Tools for Achieving health behavior Change

December 27, 2008 / Corporate Wellness / No comments

Changing health-related behaviors is a difficult challenge. Incorporate the tools below into your Wellness initiatives to assist members in successfully changing health behaviors.

Tool #1: Set effective goals

• Focus on areas that can impact the overall goal.
• By way of example, if the overall goal is to lose weight, the most productive areas to focus on are the dietary and activity changes that will lead to long-term weight loss.
• By way of example, stress management and improving self-esteem may also impact weight loss; however, improving relationships, while a worthwhile topic, will not necessarily impact weight loss.
• Make the goals specific, attainable, and forgiving. By way of example:
• “Exercise more” is too general.
• “Walk five miles everyday” is specific, but may not be attainable.
• “Walk 30 minutes everyday” is specific and more attainable, but is not very flexible.
• “Walk 30 minutes, five days a week” is specific, attainable, and forgiving.
• Use a series of short-term goals to achieve the ultimate goal.
• Short-term goals break big challenges into more easily attained pieces.
• Smaller steps also provide Corporate Wellness Program members with encouragement and success. These small successes are essential for maintaining motivation towards a long-term goal.

Tool #2: Increase self-awareness

• Self-monitoring is useful for tracking behavioral and environmental cues that trigger a particular health behavior.
• Keeping track of health behavior status is also useful for times when progress towards a goal is difficult to measure, or when an individual is in a maintenance stage.

Tool #3: Offer rewards and motivation

• Encourage members to reward themselves for achieving small successes on the way to their ultimate goal.
• Remember that rewards don’t always have to be “things.” Words of encouragement and praise can provide powerful motivation when spoken by a teacher, instructor, parent, friend, etc.

Tool #4: Respond effectively to set-backs

• health behavior change is conceptually a continuum. However, movement along that continuum is not just in one direction. Staff members can move backwards or forwards or sometimes just stay put. Communicate to members that set-backs, lapses and even staying the same (i.e., maintenance) are common for individuals trying to change behavior.
• Stress is often a factor in lapses and relapses. Offer a variety of stress management resources to help members better handle the stress which could trigger a set-back.
• Brain storm to create a list of potential (and probable) barriers to participant behavior change. Then formulate strategies to meet each of those challenges.
• Improved time management and decision-making skills can be effective ways to overcome behavior change relapses.
• Offer members with information regarding the behavior change process so that they will be better prepared for the challenges they will face. A brief overview of the Stages of Change may be helpful.

Category: Wellness Programs / Tags: ,

Setting Corporate Wellness Program Priorities

December 26, 2008 / Corporate Wellness / No comments

Most employers do not have the Corporate Wellness Program resources to address all of their health needs at once. Priorities must be set to determine the most pressing health needs. Use the steps below to prioritize installation Wellness needs.

Assess the health needs of the population.

Collect information about the health needs in the community. How?

• Community- or target group-specific surveys

Identify health needs and at-risk populations.

Use the information to identify leading health needs and also high risk populations. By way of example:
• Obesity and overweight
• Injury prevention
• Self care

Reduce the list.

Not every health need can (or should) be addressed. Use the following questions to determine which health needs should be addressed first.
• How does the health need impact operational readiness? How big is the impact?
• What are the Upper Management priorities? How does the health need fit into those priorities?
• What are the behavioral factors affecting the health need? What is the evidence that a behavior change will make a difference? Has the behavior been successfully changed by other Corporate Wellness Programs?
• What other physical, social, or environmental factors influence the health need or the target population?
• Is the health need a greater problem at the local level than in the U.S. population as a whole?
• Does the business have the subject matter expertise and resources to address the health need?

Develop Corporate Wellness Program recommendations.

Only a handful of specific health needs should be focused on in a given year. Keep the following in mind as recommendations are developed as to which specific health needs will be addressed:
• Avoid duplication of other ongoing Corporate Wellness Programs whenever possible. Identify Corporate Wellness Programs already addressing the health need and/or the target population.
• Identify and assess available resources. Build on existing services whenever possible.

Use the recommendations to offer tailored, targeted, integrated interventions to address the prioritized list of health needs. Prioritizing health needs will keep Corporate Wellness Programs focused, maximize efficient use of resources, and align Wellness efforts with Upper Management goals and priorities.

References
• US Department of Health and Human Services, Planned Approach to Community Health, http://www.cdc.gov/nccdphp/publications/PATCH/index.htm.
• Implementing a Comprehensive Community Wellness and Well Being Program, presentation by CHPPM-EUR at the 2006 Force Health Protection Conference

Category: Wellness Programs / Tags: ,

Bottom Line Up Front Corporate Wellness Programs

December 25, 2008 / Corporate Wellness / No comments

Keeping the bottom line up front Bottom Line Up Front in Corporate Wellness Program will help you get and sustain Upper Management support. A Bottom Line Up Front approach will also help you more realistically measure the impact of your Corporate Wellness Program.

The bottom line in Corporate Wellness Programs answer two key questions:
• How will participant health be improved?
• What’s in it for Upper Management?

The ultimate bottom line: all roads should lead to readiness.
• Always be ready to communicate to leadership the ways that your Corporate Wellness Program impacts readiness.
• Think like Upper Management: what Corporate Wellness Program outcomes will be important from a Upper Management point of view?
• Develop line-centered language that communicates those outcomes.
• Ask members how they think a particular Corporate Wellness Program enhances force readiness. This input is a valuable source of information.

Use the following steps as a Bottom Line Up Front approach to Corporate Wellness Programs.

Step 1: Think about the end of the Corporate Wellness Program first and plan backwards.
• It has been said, “If you don’t know where you’re going, any road will get you there.”
• Before planning or implementing any part of the Corporate Wellness Program, be able to answer the questions: how will participant health be improved? What’s in it for Upper Management?

Step 2: Identify concrete Corporate Wellness Program outcomes.
• Identify up front what the Corporate Wellness Program is working towards.
o By way of example: will members lose weight? Walk more steps? Decrease injuries? Move to another stage of change?
• Identify any processes or procedures that will be improved.
o By way of example: which pharmacy operations will become more efficient? How will record-keeping be streamlined?

Step 3: Determine what will be measured to show that Corporate Wellness Program goals were met.
• Look at what information is really needed to show Corporate Wellness Program effectiveness. Avoid the temptation to collect every possible piece of data. Choose a handful of important information points and stick to those.
• Think backwards when deciding what information to collect – consider how easily follow-up information can be collected when a Corporate Wellness Program ends. Getting follow-up information is often a challenge.
• Only collect information for health behaviors or indicators that the Corporate Wellness Program actually affected.
o By way of example: if the main Corporate Wellness Program goal is that members will walk more steps, then it may be better NOT to choose changes in cholesterol level as a Corporate Wellness Program outcome (unless the Corporate Wellness Program specifically addresses cholesterol).
• Avoid measuring outcomes that the Corporate Wellness Program cannot (or did not) affect.

Step 4: Determine what Corporate Wellness Program elements must be included to move members towards the Corporate Wellness Program goals.
• The concrete Corporate Wellness Program outcomes identified in Step 2 are the compass for keeping the Corporate Wellness Program on track. All Corporate Wellness Program elements should lead towards that ultimate goal.

Working backwards when planning and implementing Corporate Wellness Programs is really forward thinking. Keeping the bottom line up front is a smart approach to Corporate Wellness Programs.

Category: Wellness Programs / Tags:

Adapting to Health Information Technology

December 24, 2008 / Corporate Wellness / No comments

Health Information Technology can make the entire medical system more effective and efficient by enhancing:
• Documentation (lab and test results, clinic notes, consult recommendations)
• Communication (provider to patient, provider to provider)
• Information input (templates to facilitate data entry)
• Delivery of care (documenting all patient-provider interactions in a single system)
• Chronic disease risk identification (evaluation of risk factors, recommendations for appropriate preventive services and screenings)
• Consistent recording of correct billing codes

But, adapting to Health Information Technology is a challenge.
• Health Information Technology almost always involves a “new system.” Consequently, the entire staff, from medical providers to IM/IT personnel is on a learning curve.
• Existing IT infrastructure may not be adequate, so the Health Information Technology system may be very slow, or may frequently crash.
• The new system may not have all the forms you need already in place. New forms may be needed.

Lessons learned from Health Information Technology implementation

Make use of as many training opportunities as possible.
• Learn as much as you can about the Health Information Technology that you need to use. Become an expert.
• Ask questions if you are unsure how to navigate the system.

Keep the big picture in mind.
• Be aware that those keeping the Health Information Technology system up and running may have a very different set of priorities. The IM/IT staff may not see your request as a priority when it is taking all their manpower to trouble shoot the new system each day.
• Other changes to the Health Information Technology system may be in line in front of yours, so be patient.

Think through changes thoroughly.
• Take time to think through a new form thoroughly. Know exactly what you want before talking to the developer.
• Don’t think in a vacuum. If you build a form, make sure it is one your staff will use and find efficient.
• Make a draft version of the form and use it before requesting that it be put into the new system.
• Be prepared to build a good case for why your form should be created. Build a stronger case if your form should be developed ahead of other requests in the queue.
• Be patient and persistent when working with a programmer/developer on a new form. Meet frequently and set up timelines and deadlines.
• Coordinate with IM/IT and the Health Information Technology contractor to see if they can support a new project in the required time frame.

For more information about Health Information Technology implementation, go to the Agency for Healthcare Research and Quality (AHRQ) National Resource Center for Health Information Technology at http://healthit.ahrq.gov.

Category: Wellness Programs / Tags:

Managing Corporate Wellness Program resources

December 23, 2008 / Corporate Wellness / No comments

To effectively manage your Corporate Wellness Program resources, first determine the resources you need and the resources you have. Then develop a plan to fill the resource gaps.

What Corporate Wellness Program resources do you need?
• Make a list of employees, materials, equipment, space, and logistical support.
• Be as specific as possible.
• Include partnerships that will be needed to make the Corporate Wellness Program happen.

Identify available Corporate Wellness Program resources.
• Use materials that exist or are already on hand. Resist the temptation to start from scratch!
• Determine what other departments already have.
• Contact DHPW/HPPI to find out what other installations have done.
• Know where to borrow or get free materials.
• Use local or internal resources whenever possible.
• Look for opportunities to cut and/or share costs.

Develop a strategy to fill Corporate Wellness Program resource gaps.
• Partner with as many employees and employers as you can. Emphasize what’s in it for them.
o Example: use a Physical Therapist to teach a back health class.
• Make use of community organizations and coalitions.
• Use volunteers as often as possible.
o Red Cross volunteers, medical interns or nursing students can supplement your manpower.

Former Corporate Wellness Program members make good guest presenters.
• Keep a list of subject matter experts who will provide input for free so you can avoid the expense of an outside contractor or consultant.

Look for innovative Corporate Wellness Program opportunities.
• Other funding opportunities may exist at your facility.
o Example: if there is a book fair, see if you can apply to receive some of the proceeds.
• Ask the unit to contribute resources to Corporate Wellness Programs directly implemented at the unit level.
• Get to know the contracting person at your installation. They often know the least expensive places to obtain many different kinds of materials.
• Look for “recycling” possibilities.
o Example: IMD may be able to give you old computer workstations for use with electronic health assessments.

Good communication will help you find more partners and volunteers.
• Get the word out to the community about your Corporate Wellness Programs.
• Describe what you are doing and how you are doing it.
• Presentation is everything. Keep information current and use lots of visual aids.

All Corporate Wellness Programs require resources. Some resources you will already have. Some resources you will have to find. Sometimes you will have to make something out of very little. Smart strategies can maximize your Wellness resources.

Category: Wellness Programs / Tags: ,

Paving the way for business process change

December 22, 2008 / Corporate Wellness / No comments

Business processes are structured activities that achieve a specific result. By way of example, scheduling appointments is a business process that results in an orderly work flow and timely patient care.

Corporate Wellness Program implementation often requires changes to established business processes. These changes may be simple, such as adding prescreening appointments to the scheduling process, or more complicated, like determining how time devoted to a particular Corporate Wellness Program will be coded.

Not all change can be affected painlessly. However, developing a plan for achieving change will overcome barriers like:

“But we’ve always done it that way” or “But we’ve never done it that way.”

Each change situation will be different. The path to achieving change may not always be straightforward.

Lesson learned: Making small, incremental changes will be easier than trying to make one big change. It is also easier to modify a current process than to introduce a brand new one.

Develop a road map for change.

Describe the current business process.
• By way of example: what is the current registration process for the weight management program? Include steps for both members and staff.

Identify where the new or modified business process could fit into the current process.
• By way of example, prescreening appointments for the weight management program could be scheduled when members sign up OR the prescreening could be done at the first class.

Collaborate.
• Look at the change process to be a team effort. Determine everyone who will be affected by the change and get their input.
o By way of example, be sure to ask the personnel that set up the prescreening appointments AND the personnel that would do the prescreening for their ideas.
• Recruit one or more champions for the change. It helps if the champion has some clout.
• Get buy-in from as many employees as you can – including those that might be most resistant to the change.

Communicate.
• Don’t keep the change a secret. The more employees know, the more likely they will support a change.
• Anticipate barriers ahead of time. Be ready to articulate concrete benefits that will result from the change – especially advantages such as costs avoided or training time conserved.

Category: Wellness Programs / Tags: ,

Corporate Wellness Program Evaluation Basics

December 20, 2008 / Corporate Wellness / No comments

Corporate Wellness Program evaluation is critical for effective Wellness and will help you get Upper Management support.

Why evaluate your Corporate Wellness Program?

Corporate Wellness Program evaluation answers these questions:
• What change(s) occurred in the target population?
• ‘What’s in it’ for Upper Management?
• Are the resources that are being used worth the outcomes that are achieved?
• Were Corporate Wellness Program outcomes expected? (Unexpected outcomes may have occurred.)
• What Corporate Wellness Program areas need improvement?

Corporate Wellness Program Fact of Life:

Corporate Wellness Program evaluation left to “chance” or until “there is time” will never happen.

• Corporate Wellness Program evaluation should be considered as an essential part of the whole plan for Wellness and not as something extra.

Where do you start?

Keep it simple. Corporate Wellness Program evaluation does not have to be complicated.
• Get baseline information.
• Baseline information is the health status of the target population at the beginning of the Corporate Wellness Program.
• Start by collecting just 3 or 4 key items as the baseline. You will have better success collecting follow-up information later if you only need to get a few pieces of information.
• Don’t rely only on health indicators that require lab evaluation. Also use self-report information and health indicators that are measurable without lab tests.

• Collect information that relates to readiness.
• You should always be ready to communicate to leadership the ways that your Corporate Wellness Program impacts readiness. Plan ahead to collect information that will demonstrate this connection.
• Think like Upper Management: what Corporate Wellness Program outcomes will be important from Upper Management point of view?

• It’s never too late to incorporate Corporate Wellness Program evaluation into Corporate Wellness Programs.
• If your Corporate Wellness Program is already up and running and you didn’t plan for information collection ahead of time, start collecting information NOW.
• If you don’t have baseline information, then collect interim information and compare that to end-of-program information.
• Or, you can compare final Corporate Wellness Program outcomes to similar initiatives elsewhere.

If you can’t make any comparisons to other information, use resources like The Community Guide (http://www.thecommunityguide.org/ ) that have already evaluated the effectiveness of Corporate Wellness Program components. Compare the components of your Corporate Wellness Program to those that have been proven effective elsewhere.

Category: Wellness Programs / Tags: ,
« Older Entries